September 20-23, 2023 Atlantic City, NJ

Pickleball Entertainment Consultants Announce Title Sponsor for Atlantic City Pickleball Open

Dietz & Watson Logo

Dietz & Watson Atlantic City Pickleball Open presented by Total Pickleball to Feature Top Pros and Amateurs at Premiere Tournament September 19 to 24 in Atlantic City

ATLANTIC CITY, N.J.  – The Atlantic City Pickleball Open announced today that Dietz & Watson, purveyor of premium meats and artisan cheeses, will become the title sponsor of the inaugural indoor pickleball tournament to be held September 19 through 24 at the Atlantic City Convention Center. The Dietz & Watson Atlantic City Pickleball Open Presented by Total Pickleball will feature the top professional and amateur players in the growing sport.

The partnership comes as parent company Pickleball Entertainment Consultants embarks on a strategic plan to produce a series of major indoor championships, with Atlantic City being the inaugural event. 

“We are passionate about all things pickles and are excited to share our love for them, along with our broader line of protein-packed snacks, with the players and guests at the tournament and beyond,” said Lauren Eni Canseco, EVP Brand Strategy, for Dietz & Watson.

Dietz & Watson’s partnership includes the naming rights for the event, exclusive concession offerings, official category status for a range of popular food items, branding in the event broadcast, signage throughout the event and more. At the event, Dietz & Watson will be showcasing its grocery partner ACME, which has been serving the region for nearly 130 years.

“At Dietz & Watson, we have been proud to call ACME family for 50 years,” said Louis Eni, CEO of Dietz & Watson. “As our longest standing grocery partner, we have seen first-hand the innovation and growth ACME has experienced by upholding the core values of quality product and superior service. A special thanks to ACME for their deep-rooted partnership, and passion for the business. We look forward to working with you for years to come!”

The Atlantic City Pickleball Open has a three-year commitment with the Atlantic City Sports Commission and the Atlantic City Convention Center and is pacing to become one of the highest-attended pro and amateur events in the pickleball landscape. With more than 400,000 square feet, 42 consistent-quality, weather-proof courts and all the entertainment Atlantic City has to offer, the event promises to be a “can’t-miss” tournament for players and fans alike.

“We are excited to partner with Dietz & Watson to create a unique and delicious deli meat and cheese experience at the Dietz & Watson Atlantic City Pickleball Open Presented by Total Pickleball,” said PEC Partner Randall Sussman. “We want to provide our fans the best experience possible and this is a key component in bringing our vision to reality. Dietz & Watson is the leading name in premium meats and artisan cheeses and will be a tasty treat for our fans and players alike. We are excited to welcome them as our title sponsor and look forward to an incredible event together.”

The Atlantic City Pickleball Open will feature all pro and amateur categories of competition. The purse for the pro categories is $50,000. Additional medals and trophies will be awarded as well. Players can enter the tournament by visiting

About Dietz & Watson
Founded in 1939 by Gottlieb Dietz, and still family-owned and operated today, Dietz & Watson remains true to their original old-world recipes and Gottlieb’s commitment to “quality above all else.” Creating the freshest and leanest beef, ham, pork, turkey breast and chicken breast, Dietz & Watson’s offerings are enhanced only with all-natural spices and seasonings for optimum flavor profiles. All Dietz & Watson deli meats and cheeses are free of artificial flavors, colors, fillers, extenders and MSG. Headquartered in Philadelphia, Dietz & Watson continues their tradition of family commitment and to leading the industry in the crafting of the world’s best premium deli meats and artisan cheeses. The company is led by founder Gottlieb Dietz’ grandchildren, Louis Eni (President and CEO), Chris Eni (COO) and Cindy Eni Yingling (CFO). Today, the fourth generation of the family, Lauren Eni, Christopher Yingling, Michael Eni, Tim Yingling and Greg Yingling, have joined the company to carry the tradition further. Learn more at

About Pickleball Entertainment Consultants

Pickleball Entertainment Consultants is focused on bringing world-class pickleball tournaments to major staycation markets. The Atlantic City Pickleball Open is the first event of a strategic plan to grow the sport and deliver exceptional experiences for competitors, fans, and corporate partners. Founded by Jim Ludwig, Kyle Yates, and Randall Sussman, PEC is embarking on creating a tour of events that will provide exceptional, consistent, and weatherproof environments to ensure the competitors’ skills and abilities are truly what decides the championships.

About the Atlantic City Sports Commission
The Atlantic City Sports Commission was officially formed on January 13, 2015, as a 501 (c)(3) organization with the support of Meet AC and the Casino Reinvestment Development Authority (CRDA) to attract sporting events, conventions, and competitions to Atlantic City.

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